GBTA Report - The Evolution of Corporate Travel Content
The role of the corporate travel manager is changing, with new supplier content, changing fee structures, and evolving traveler booking behaviors adding new complexity and considerations to the role. Moreover, with trends such as NDC, supplier marketing efforts, and the rise of sharing-economy suppliers, business travelers have more options and more encouragement than ever to book outside of their company’s approved booking channels.
This study explores how travel managers are responding to the changing landscape, and how they see the future of corporate travel content. Key questions include:
? What technology and booking content is included in travel programs today, and how do travel managers see this changing?
? With new supplier content, are travel managers more concerned about travelers booking within policy?
? How are managers planning to react to changing fee structures?
? Who is responsible for necessary booking tool configuration changes, and how often are changes made?
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