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Flexibility on the Fly: American Airlines Introduces Friction-Less Business Travel

SAP »ÆÉ«¶ÌÊÓƵ Conversations
The need for organizations to shift corporate online interactions to a consumer-like digital experience exploded amidst the global pandemic. American Airlines prioritized friction-less business travel in what was (hopefully) the most complicated time to book travel of our generation¡¯s history. The Director of Digital Product Management and Experience at American Airlines shares how they offered their business travel customers a smoother and safer online booking experience amidst the global pandemic with the Director of the Value Experience Delivery team at SAP »ÆÉ«¶ÌÊÓƵ.